Monday, May 6, 2013

Life, Liberty and the Prociutto of Happiness: Spreading the Good Word of Charcuterie and Making it in the Restaurant Business


Nationally acclaimed practitioner of charcuterie, Brian Polcyn shuffles into class, Starbucks in hand and a large black bag slung over his shoulder, sporting black leather motorcycle jacket. His deep scratchy voice speaks with an unmistakable Michigan accent: a Detroit native. Just as class it about to start, he emerges from his office with his button up white chef coat stretched across his meat belly, and tall white hat, propping himself on a stool to take attendance.

“Good morning, boys and girls”. His students gather around his all dressed in the same Chef getup, hands behind their backs, answering “Here, Chef” when he calls each name. The students are in the middle of their one week practical exam at Schoolcraft College in the Charcuterie class: the ancient art of curing meats. Each student will prepare a number of meat dishes to be graded and critiqued by Nationally acclaimed author, chef, and of course teacher Brian Polcyn.

Polcyn worked his way up the “totalitarian brigade” of culinary training in his early kitchen years remarkably fast, attributing much of his success to his instructor, Chef Milos. Polcyn describes the culinary world of apprenticeship as a responsibility to teach the next generation everything you know. It was unforgiving and tough to be trained in the culinary profession during this time, and very few people made it.
“I expect my students to go out and teach the same, just like I do”.

The students go about their business and Polcyn barks his way around the kitchen, critiquing sanitation practices, fixing broken equipment, and cutting cured meats for sampling from the transitional room, where salted meats have been hanging, aging for years.

Polcyn speaks of Charcuterie as common sense.
“When was the refrigerator invented?” Early 1900s.
“And How long have people been eating meat?” Forever.
Charcuterie is the art of curing and preserving meat without cooking it. The meat gets dried and brines in salt and then hung to dry in the transformation room.

Polcyn doesn’t just worship meat, but the fat, Polcyn learned in Italy, is where the flavor truly lies. Polcyn’s sausages and salami are speckled, with fat distributed throughout bringing out rich, creamy flavors. The copa muscle on the neck of the animal holds unique flavor because of the nature of the tendons infused throughout the meat.

“The world would be a terrible place without fat”.
How does this carnivore reconcile the vegetarianism of so many of his customers?

“I don’t have a problem with it… I don’t see the importance of it, I mean you need a certain amount of fat in your diet, and I think animal fat is the best”.
Actually, he shares his office with a vegan, and they generally agree to disagree.
His space-mate made two good cases for veganism: most illnesses stem from meat consumption, doctors advising their patients to stop eating meat, so why wait until you get to that?
“He makes a good point. I hate it when he’s right”
The second reason being the land used to feed animals could feed people instead.
“Oh shit, I hate it when he’s right”.

He recognizes vegetarianism as an important value to some of his customers, taking methods of cooking meats and making them with vegetables. A terrine is typically a meatloaf style casserole wrapped in additional meat such as bacon
“I adapt the principle of the ancient craft of Charcuterie and apply it to the modern American menu. So I’m going to make a roasted vegetable terrine. In my mind, I’m honoring the tradition, but I’m also thinking about the contemporary palate of my customers. Yeah, I know it sucks. It’s an oxymoron. It’s like saying jumbo shrimp… vegetable terrine”.

Polcyn settled onto his stool at the front of the classroom and began sampling his student’s exam dishes.

“Smoked fish? Ok, watch this, she’s going to grade you. Whatever she says goes, and do not be nice”.
“I want you to ask yourself, is it pleasant to east, first and foremost?”
Yes.
“Ok, is it too salty?”
No.
“Is it moist?” Ehhh it was a little dry.
“Ok, so here’s someone who doesn’t know a lot about food, but this is our customer, right? So we have to listen to her. So for a score of 1 out of 25 what would you give him?”
He got a 24, but Polcyn is cheeky.
“If I liked him I would do 24, but I don’t like him, so I’m gonna go 23.9”.

“Another thing I learned is to buy local, which, I have been doing that my entire career: going to farmers markets and developing relationships with small farmers. And, here’s the big secret… today there’s so many buzzwords about ‘gate to the plate’, ‘but local’, or ‘organic’ blah blah blah blah blah. Is there any other type of food? My entire career I’ve never known any other type of food besides organic”.

Buying local for Polcyn isn’t just about supporting the family farm, it’s about getting the best quality product for the lowest price. In fact, while many critics are unable to equate expensive food with high value or quality, Polcyn plans to change the way we eat through his use of ingredients and education of customers surrounding the importance of the food, by “creating a demand”.
“I’m going to impact the way people eat in America. My Charcuterie book has sold 130,000 copies, I’m traveling around teaching classes, I make 1 trip a month, spreading the good word of Charcuterie and saving the family farm”.

How did he make it in the restaurant business? Not only has Polcyn become Nationally acclaimed in one of the toughest professions, he has done it all in the state of Michigan, independent of cities with established taste and demand for his skills.

Son Dylan attests that if his Dad had hauled the kids out to New York or Chicago, he would be a star on the food network right now. Why not? Because of the values that distinguished Polcyn from other chefs and the sacrifices he has made throughout his life for his family.
“For me, being a chef and married to the same woman for over 30 years, and raising five children, in this profession is more of a challenge than cooking in Michigan because the business that I’ve chosen is very demanding. What time of day do people eat dinner? Oh, in the evening… so what time of day do I work normally? Oh, yeah… see, I work when everyone else plays”.

Polcyn was raising his children and decided to open a restaurant in his hometown, giving birth to his value of local community. Though he attempted to cut back on complexity of menu items in order to have more time with his family, the demand in the restaurant grew to credentials that ultimately had him written up in the New York Times, Atlantic Monthly, nominated for a James Beard Award, Restaurant of the Year in Michigan, showcasing his talent amidst his natural and feasible habitat: “I got nationally recognized as a chef in that little community where I could raise my family and just be open for dinner. I could go coach soccer practice at four o’clock and be back at the restaurant for dinner service because it was only five minutes away. I’m a very successful business man, very successful chef, Nationally acclaimed, financially stable, I make a lot of money for being a cook. That’s not bragging, that’s fact”.

Polcyn’s accomplishments are a testament to his skill and acclaim he has built in the field, all while being a father.

“You can never know everything there is to know about food. That’s why we say we practice Charcuterie, the way a lawyer practices law or a doctor practices medicine, because everything has to be interpreted differently by today’s society because we’ve evolved”.

Polcyn hopes that new technology can bring the flavor and qualities of his food to an on-the-go market, opening vending machines that seal high-quality prepared meals inside plastic that can be microwaved to inflate, and cook the meat inside in its own condensation, that will be marketed at chain grocery stores. He equates it to a Bob Evans, but it will use high quality ingredients.

“We’re being a pioneer. First one through the wall always gets bloody. After I knock a hole in the wall and everyone comes behind me, its easier for them”. Polcyn is going to break down the wall and reform our food system.

Intended Publication: Undecided
Word Count: 1430

8 comments:

  1. First things first: Awesome Title

    Second: I am incredibly jealous that you got to meet and interview this guy because I think what he does is super interesting.

    I really like the context that you have framed the story in-- that is, in the classroom. It seems that this is really where he derives a lot of joy by passing on his methods to others. One thing that I was wondering and maybe other readers may be wondering about is his personal journey as a chef. When did he first become interested in charcuterie? Does he hunt? Why does he choose to live in a place like Schoolcraft over Detroit when he has so much fame as a chef?

    I think this is a really strong start and I look forward to talking more about your piece in class!

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  2. Howdy Charlotte,

    Very interesting subject, I'm glad you got to try some of the food. I also like how clearly you followed the assignment and "got" your subject from multiple subjects. The insertion of the quote from his son in the middle of the piece really brought it to life. Well done.

    I thought the first two paragraphs were a little forced. The rest of the piece was very well written, polished, and carried a professional sense about it but those first two paragraphs just were a little formulaic. Also, that being said, the piece was very professional but it didn't have much voice. It was an excellent profile but I didn't get much sense of narrative from it. That could be my fault, as in we might not need to include a "strong narrative" or maybe we shouldn't. I'm not sure. Point being I think you could establish more of a voice and tone in this piece.

    Great job, I think you could get his published just about anywhere as it is now. Thank.

    Woody

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  3. You have so much great material here, Charlotte—and I agree with Matt—a great title.

    In terms of structuring this profile there is some sort of order I'd like to see and am not. I don't know what it is, exactly, but something. This is all so interesting, I wonder if re-ordering it could help categorize the pieces of his life: his teaching, his book, his family, etc. I also wonder if you struggled with putting yourself into the piece. I like that you're there, but I want you to commit to it.

    Overall, though, this reads really easy, and I was engaged throughout. I'm super into the subject you chose and the edits you have to make feel minimal to me.

    Right on, gurl.

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  4. I loved the scene where he's grading the student's meat, I think that shows so much about Polcyn as a person and it made me giggle. There were some really great moments that you were able to capture here and I thought the quotes were used well.

    I think the piece ended up feeling a little lengthy towards the end, so maybe a little restructuring will help with that. I also am not really sure how I feel about the last sentence relating to the whole piece. It seemed to me that the piece was about him being able to manage being an awesome chef, an author, a teacher, AND being a great dad. I don't know what direction you want to go with it, but for how it is right now, the final statement just seemed a little out of place.

    I think you found a super interesting subject and it's a really good first draft! Can't wait to talk more in class.

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  5. first thing i noticed, right off the bat, is the great title. second, periods go inside quotation marks. I just think I had to get that out of the way.

    great job with all the quote, but the question and answer you do throughout is distracting and too informal. the funny thing is, if you ignore the question, the rest reads really well and is well done. the questions just take the reader out of the narrative, like when youre swimming in a really cold river, and you get used to the water, then you get out and get dry only to get back in. the shock of that cold water is sometimes enough to persuade someone not to get back in. make sure your water is warm!

    again, the quotes really power the reader through this story, and with a little tweaking on the in-betweens, youll be golden

    chandler

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  6. I see personal interests coming into this interview process. Sneaky, Charlotte. I liked that you asked about the vegetarian part, and maybe I'm just assuming since you're into the food world to ask about this, but it adds a great dimension that I don't think just any reporter would have touched on. Very cool.

    You ask some questions and then answer them throughout the piece, which honestly I'm not sure I love. It seems that you could do this in a more discreet way, the asking/ answering goes against some of the great dialogue paragraphs that you have going on. Weave the ideas you convey here in with the story, and I think I would find it to be a more smooth read.

    Good work bringing his son into the story too, give us a tiny bit more information about him. Is he like his dad? How do they compare? Giving us a picture of the life of both together could be really valuable and interesting.

    See you in class.

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  7. A lot of attention to Polcyn's philosophy, teaching, and humor went into this piece that I found very interesting in context of the two things that were important, or at least apparently important, to you: veganism and local foods.

    And I enjoyed how you made those ideas contemporary, and wove them about him as well with his children and attention to community. That being said, however, I didn't get much of what he worked with. It was a lot of narrative and not a lot of images. Not saying that you should eschew your own style, but by golly (even if I am a veggie guy) I wanted to know what those meats were like.

    Also:

    Polcyn worked his way up the “totalitarian brigade” of culinary training in his early kitchen years remarkably fast, attributing much of his success to his instructor, Chef Milos. Polcyn describes the culinary world of apprenticeship as a responsibility to teach the next generation everything you know. It was unforgiving and tough to be trained in the culinary profession during this time, and very few people made it.
    “I expect my students to go out and teach the same, just like I do”.

    This paragraph, as a whole, was kind of confusing. What time period are you speaking of? What is this totalitarian brigade you are hinting at? I realize that every chef has their own kingdom, but I didn't know they were each a dictator. I just want this part to be clearer as I am not quite sure what is going on.

    Overall, very solid.

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  8. I liked this profile a lot. For the title alone, you should be, like, valedictorian or something. The subject is unique and interesting, and the profile is very well-written. Everything is rooted in a concrete sense of time and place, and the piece is pretty cohesive as a whole. So, for the most part, I think you nailed it.

    Also, this profile is really funny, which I appreciate. The apart about his vegan office-mate slayed me. Possible sitcom idea?

    I'm not sure how the extended section about vegetarianism fits in with the piece, though. It seems like it takes a fraction of the piece that is disproportionate to it's importance to the subject's life. Don't get rid of it, because it's cool, but maybe chop it up a little bit?

    Also, the guy's restaurant is never named or described even though it factors heavily into the piece. The idea that we have a nationally known chef in Schoolcraft is a total mindblow, and I wanted to know more. You should definitely try to hang out in the kitchen some night and incorporate that.

    Great piece!

    Trevor

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